Customer Segmentation

RETAILIGENCE helped this South African Grocer gain a competitive advantage in targeting and better serving their increasingly demanding customers

RETAILIGENCE set-up a discovery process that centered around using data and machine learning to develop a more refined view of their customer segments.

We then:

  • Created 22 data-driven customer segments for better customer targeting of promotions
  • Predicted & optimized promotion effectiveness
  • Helped to maximise uplift and minimize investment


The results enabled our client to better understand their customers’ needs, attitudes, and behaviors and helped them to device more nuanced go-to-market strategies.


ML Based Customer Segmentation
ML Based Customer Segmentation