The Store Differentials Screen provides a detailed view of what kind of store attributes are common/uncommon within each cluster. The screen is primarily used to investigate the types of store within each cluster.
- Cluster Summary – A summary of basic cluster statistics. Clicking on a cluster filters the information on the page to reflect the selected cluster.
- Attribute Differential Filters – Add a layer of filtering for store attributes for the current page.
- Cluster Differentials – Displays the store attribute values as a variance from the project average.