The Demographic Differentials Screen provides a detailed view of demographic attributes of the people that live near each store, aggregated to cluster level. The screen is primarily used to investigate the customer demographic within each cluster.
- Demographic Attribute Filter – Allows the user to select demographic attributes to build their own view of the differentials by cluster.
- Cluster Differentials – Displays the demographic values as a variance from the project average.
This tab highlights what type of people may be driving sales in the clusters.